Client
Dr. Filatova’s clinic is medical institution with the mission is to provide personalized, up to date, highest quality eye care. Dr. Filatova is experienced in pre- and postoperative care for cataract and laser procedures, evaluation and comanagement of refractive surgery patients (LASIK & ICL). She enjoys fitting contact lenses and working with kids.
The project began with a research phase (Design Research) to get to know in depth the institution, the various audiences, their perception of it and to lay the foundations on which to develop the identity project for this medical center. The conclusions of this research lead to a change of name from “Golden Hills Optical” to “Higley Eyecare and Contact Lens Center”. After the approval of the new name, a corporate identity for the clinic was developed and will soon be implemented.
